Strategy & Management · General Management & Integration

The Full Picture: Run a Business From Launch to Exit

Capstone simulation. Found and run Kindred Kitchen, a UK plant-based meal-kit startup, across 5 years plus a final exit round. Integrate finance, marketing, operations, HR and strategy — all at once.

6 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Price per meal kit (£)
  • Marketing spend (£k)
  • Staff change (net hires)
  • Strategic focus
  • Response

What participants track

What participants follow on screen as the rounds go by:

  • Board Decisions
  • Ethical Dilemma
  • Year-by-Year Board Report

Subjects covered

Designed for courses in General Management & Integration.

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