Marketing & Sales · Sales & Go-To-Market

Channel Conflict — Direct, Partner, or Both?

MBA-band Sales Leadership simulation in which a Channel Strategy task force at CoEditor.io has 75 minutes to design a governance regime that resolves a leaked-memo channel-conflict crisis with its largest VAR partner.

3 rounds Executive English, Español

Preview

About this simulation

MBA-band Sales Leadership simulation in which a Channel Strategy task force at CoEditor.io has 75 minutes to design a governance regime that resolves a leaked-memo channel-conflict crisis with its largest VAR partner.

Diagnose the conflict (vertical, horizontal, multichannel), choose the architecture (direct-only, partner-only, hybrid with governance), and defend the recommendation in front of the Board with the practitioner-standard six-component governance regime: deal registration, MAP/MSRP discipline, segmentation, partner tiering, SPIFF discipline, channel ombuds.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Diagnose.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary axis of conflict at CoEditor
  • Load full demand-gen allocation in CFO comparison?
  • Score CoEditor governance maturity (1-10)
  • Choose the architecture
  • Governance components implemented (0-6)
  • Argent commercial path
  • Argent margin offered (%)
  • Board narrative framing
  • Model worst-case if Argent leaves anyway?
  • Pre-brief stakeholders before announcement

What participants track

What participants follow on screen as the rounds go by:

  • Round Insights

Subjects covered

Designed for courses in Sales & Go-To-Market.

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