Marketing & Sales · Brand & Product Management

Brand Portfolio P&L: FMCG Multi-Channel Brand Management

Manage three FMCG brands simultaneously — VIVE (Cash Cow), NATIVA (Star), and FORTE (Dog) — across retail, e-commerce, and D2C channels over 4 quarters. Allocate a fixed marketing budget, balance trade versus brand-building investment, and steer the FORTE turnaround decision, all under full P&L accountability.

4 rounds Executive English, Español
All simulations Get started
Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • VIVE Budget (%)
  • NATIVA Budget (%)
  • FORTE Budget (auto)
  • VIVE Trade (%)
  • NATIVA Trade (%)
  • NATIVA Brand Building (%)
  • NATIVA D2C Push (%)
  • FORTE Strategy

What participants track

What participants follow on screen as the rounds go by:

  • VIVE
  • NATIVA
  • FORTE
  • Budget Allocation
  • Trade Investment Depth

Subjects covered

Designed for courses in Brand & Product Management.

  • Marketing Management & Strategy
  • Segmentation, Targeting & Positioning (STP)
  • Marketing Mix (4Ps / 7Ps)

See all Marketing & Sales simulations →

Ready to use Brand Portfolio P&L: FMCG Multi-Channel Brand Management with your students?

Contact us and we'll set you up with a free trial session.

Contact us