Strategy & Management · Strategy Implementation

El Cuadro — Balanced Scorecard

Simulation where learners design and implement a Balanced Scorecard for a ceramic manufacturer transitioning from standard to premium production, resolving conflicts between operational efficiency and strategic flexibility across four perspectives.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Strategy Before the Scorecard.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Target Average Premium Price (€/m²)
  • Premium Revenue Mix Target 2029 (%)
  • EBITDA Margin Target 2029 (%)
  • Total KPIs in BSC
  • Lead Indicator Ratio (%)
  • Learning and Growth Perspective Weight (%)
  • Accepted Transition OEE (%)
  • Annual Retention Program Budget (€K)
  • SMED Program Investment (€K)
  • KPIs on CEO Executive Dashboard

Subjects covered

Designed for courses in Strategy Implementation.

  • Balanced Scorecard & Strategy Execution
  • Competitive Dynamics & Industry Analysis
  • Pricing Strategy & Revenue Management

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