Marketing & Sales · Specialized Marketing

Marketing Farmacéutico

Simulation where the learner manages pharmaceutical marketing strategy for a hypertension medication in Colombia, balancing physician engagement, insurance negotiations, and regulatory compliance under INVIMA and Superintendencia Financiera rules

12 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Medical Rep Budget ($)
  • EPS Discount Rate (%)
  • Compliance Budget ($)

What participants track

What participants follow on screen as the rounds go by:

  • Monthly Decisions
  • Monthly Results

Subjects covered

Designed for courses in Specialized Marketing.

  • Regulatory Compliance
  • Pharmaceutical Industry

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