Marketing & Sales · Specialized Marketing

Financial Services Marketing — Banco Andino

Lead the digital marketing launch of a new savings account for millennials at a Colombian retail bank. Balance acquisition spend, interest rates, onboarding quality, and trust-building to grow deposits while competing with fintechs and incumbents.

12 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Digital Marketing Budget (M COP)
  • Interest Rate Offered (%)
  • Onboarding UX Investment (M COP)
  • Trust Campaign Level

What participants track

What participants follow on screen as the rounds go by:

  • Monthly Decisions
  • Campaign History

Subjects covered

Designed for courses in Specialized Marketing.

  • Fintech & Digital Banking
  • Entrepreneurship & New Ventures
  • Regulatory Compliance

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