Investigación de Mercados Cuantitativa
Simulación de 4 rondas en la que un equipo de investigadores de mercado diseña una muestra, analiza datos, estima el tamaño del mercado de alimentos…
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional), modules 0578 Produccion de plantas y tepes en vivero (Tecnico en Jardineria y Floristeria, Real Decreto 1129/2010), 0691 Gestion y organizacion del vivero (Tecnico Superior en Paisajismo y Medio Rural, Real Decreto
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional), modules 0578 Produccion de plantas y tepes en vivero (Tecnico en Jardineria y Floristeria, Real Decreto 1129/2010), 0691 Gestion y organizacion del vivero (Tecnico Superior en Paisajismo y Medio Rural, Real Decreto 259/2011) and 0811 Gestion y organizacion del vivero forestal (Tecnico Superior en Gestion Forestal y del Medio Natural, Real Decreto 260/2011).
The learner is the newly qualified production manager of a fictional family forest and ornamental nursery in the Tierra de Pinares (Segovia): 6.5 hectares of growing area, forest plant in trays and ornamentals in pots, over four campaigns.
Eight decisions over four rounds: the catalogue and the propagation, the plant material and the irrigation, the prices and the plant health, the sale and the close of the four campaigns.
Scored on saleable plant reached, cost per 1,000 saleable plants, discards and incidents in the inspections and deliveries; three tempting choices come back later, and two critical errors (forest seed without a certificado patron, lots sent without a plant passport) cap the round. Lesson: in a nursery you produce today what will be sold in a year. Spanish primary, English parity.
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
The decisions participants make during the simulation:
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