E-Commerce Launch Playbook: From Zero to Profitable
Simulation where participants launch a D2C e-commerce brand and must reach profitability within 12 months by managing marketing funnels, unit…
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Brand Strategy.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.