Ruta de montaña con incidencias
Ruta de montana con incidencias (Mountain Guiding).
About this simulation
A regional destination management organisation has built a virtual reconstruction of a painted cave that admits 180 visitors a day against 410,000 annual requests. Conservation approved it as a substitute for the visit, marketing as a stimulant to travel, and the project measures neither.
Round 1 commissions the experience layer and records your prediction; Round 2 distributes €310,000 across six channels with an unannounced constraint on the evaluation reserve; Round 3 chooses the evaluation design that can — or cannot — tell substitution from stimulation, and reads the result against your prediction; Round 4 recommends renew, reduce, licence or close, and takes a position on a motion to raise the cave cap and on the accessibility channel.
Teaches the substitute-versus-stimulant question in immersive destination marketing, the intent–behaviour gap, evaluation design under selection bias, and stakeholder-relative success.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Commission (18 min).
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.