Turismo de Aventura en Colombia
Simulación de crisis operacional para operador de turismo de aventura colombiano.
About this simulation
Lead the Agencia de Turismo de Valdesol, a Destination Management Organization in a fictional LATAM coastal region. Over three years, make strategic decisions on marketing segmentation, experience infrastructure, and sustainability to build a competitive, profitable, and community-friendly tourism destination.
Balance visitor revenue growth with satisfaction, environmental stewardship, and community benefit on a balanced scorecard.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Marketing and Segmentation Strategy.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.