Leadership & Negotiation · Communication

Social Media Crisis Management: The NUBA Crisis

Simulation to teach social media crisis management through the NUBA Foods contamination crisis, applying SCCT, IRT, and stakeholder management frameworks across five crisis phases

5 rounds Executive English, Español

Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Detection and Assessment.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Response Speed
  • Transparency Level
  • Communication Tone
  • Stakeholder Focus
  • Phase Budget Allocation ($)

What participants track

What participants follow on screen as the rounds go by:

  • Breaking Development
  • Your Crisis Decisions
  • Crisis Timeline

Subjects covered

Designed for courses in Communication.

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