Marketing & Sales · Pricing Strategy

Sentinela Re-Pricing — Petrolia B2B Brand Premium Defence

MBA simulation: defend a 22% B2B price premium under Schneider EcoStruxure attack inside a Pemex RFP. Diagnose customer EVA, design fighter-brand architecture, defend to the Group CFO.

3 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • EVA Driver Mix
  • Estimate Posture
  • Architecture Archetype
  • Sub-Brand Name
  • Cannibalisation Containment
  • Pemex Commercial Response
  • Contract Term
  • Channel-Poisoning Script

What participants track

What participants follow on screen as the rounds go by:

  • Working Group Decisions

Subjects covered

Designed for courses in Pricing Strategy.

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