First Company: Introductory Business Simulation
Manage MiEmpresa, a small fashion accessories startup, making decisions about production, pricing, marketing, hiring, and cash management across 4…
About this simulation
Simulación de gestión de crisis reputacional corporativa en Colombia. Los participantes dirigen el comité de crisis de Lácteos del Altiplano S.A. tras un video viral de condiciones insalubres, inspección de INVIMA, boicot digital y acción legal contraproducente. Cuatro rondas cubren contención inicial, gestión de stakeholders, reconstrucción de confianza e institucionalización de aprendizajes.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.