Marketing & Sales · Pricing Strategy

Price Wars — When to Match, When to Hold, When to Defect

MBA Track 3A closing simulation: diagnose Boravia 18% cola price cut, design a calibrated portfolio response across five tactics (promo-not-list, contagion containment, differentiation amplification, fighter brand, industry signalling), and defend the recommendation to CEO and CFO without crossing predatory-pricing or

3 rounds Executive English, Español
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About this simulation

MBA Track 3A closing simulation: diagnose Boravia 18% cola price cut, design a calibrated portfolio response across five tactics (promo-not-list, contagion containment, differentiation amplification, fighter brand, industry signalling), and defend the recommendation to CEO and CFO without crossing predatory-pricing or collusion lines. Helio Verde Beverages, Costaria, April 2026.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Strategic share play (%)
  • Trade-promotion campaign (%)
  • Tactical clearance (%)
  • New-entrant signal (%)
  • Response posture
  • Promo, not list (%)
  • Geographic contagion containment (%)
  • Differentiation amplification (%)
  • Fighter-brand counter-flank (%)
  • Industry-level public signalling (%)

What participants track

What participants follow on screen as the rounds go by:

  • Diagnose: Probability Weights and Posture
  • Design: Calibrated Portfolio Across Five Tactics
  • Defend: One-Page Board Memo Choices
  • Board Confidence Trajectory

Subjects covered

Designed for courses in Pricing Strategy.

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