Price Wars — When to Match, When to Hold, When to Defect

MBA Track 3A closing simulation: diagnose Boravia 18% cola price cut, design a calibrated portfolio response across five tactics (promo-not-list, contagion containment, differentiation amplification, fighter brand, industry signalling), and defend the recommendation to CEO and CFO without crossing predatory-pricing or collusion lines. Helio Verde Beverages, Costaria, April 2026.