Industry Verticals · Media & Entertainment

Medios de Comunicación en Colombia

Simulación de crisis de transición digital en un periódico regional colombiano: colapso de ingresos impresos, negociación de venta de imprenta, gestión de deuda vencida y plan de transformación digital a 3 años

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Dirección Estratégica
  • Presupuesto Marketing Digital (M COP)
  • Precio Solicitado por Imprenta (M COP)
  • Contrato de Impresión Post-Venta (años)
  • Demanda Absorción de Empleados (%)
  • Respuesta a Crisis de Deuda
  • Meta Personal Editorial
  • Inversión Tecnológica (M COP)
  • Estrategia Edición Impresa

Subjects covered

Designed for courses in Media & Entertainment.

  • Mergers, Acquisitions & Corporate Restructuring
  • Digital Business Strategy & Transformation
  • Brand Strategy & Management

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