Investigación de Mercados Cualitativa — Bebidas Naturales Colombia
Simulación de 4 rondas sobre investigación cualitativa (etnografía, focus groups, entrevistas) y la brecha dicción-acción en el lanzamiento de una…
About this simulation
Play a junior brand manager at Halo Brands Ltd. Across five quarters, match four very different tribes — a premium fitness buyer, an eco-conscious family, a Gen-Z phone-native, and a time-poor value seeker — to a coherent 4P marketing mix (Product, Price, Place, Promotion). A simulated focus group scores each launch on Brand Fit, Mix Consistency, Purchase Intent and Sales Forecast.
The final quarter is a portfolio review where you diagnose the weakest launch and classify tribes on the right segmentation dimension. Teaches STP, the 4Ps and the principle that consistency beats cleverness.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.