International Business · International Strategy

LATAM SME Internationalization — The Path to Going Global

AndinaSnack S.A.S., a Manizales specialty-food SME, must convert COP 850M of cash and one year into 15% of revenue from exports. Diagnose readiness, pick markets, choose entry mode, and lock a Year-One plan that survives FX shocks and channel-margin compression.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Internal Diagnostic.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Dedicated Export Talent
  • FX Hedging Policy
  • In-Market Channel Competence
  • Product Certifications (HACCP, Invima)
  • Supply Chain Reliability
  • Remediation Investment (USD)
  • Weight: Attractiveness (size, premium tier)
  • Weight: Access (FTA, regulation, distance)
  • Weight: Fit (cultural, channel)
  • Anchor Market

Subjects covered

Designed for courses in International Strategy.

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