Marketing & Sales · Brand & Product Management

La Marca

Brand management simulation where teams reposition a Chilean wine heritage brand, manage a critic-driven reputation crisis using SCCT, and evaluate a non-alcoholic brand extension using Aaker and Keller frameworks

3 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Reposicionar el Reserva.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in Brand & Product Management.

  • Brand Strategy & Brand Equity
  • Brand Architecture & Portfolio Management

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