Business

La Agroindustria

A frozen par-fried potato processor in the Mantaro valley of Peru buys every kilo it fries from about 300 contract growers, and last campaign ran at 62 percent of capacity after rejecting 28 percent of lots at the gate on visual inspection.

4 rounds MBA & Masters English, Español

Preview

About this simulation

A frozen par-fried potato processor in the Mantaro valley of Peru buys every kilo it fries from about 300 contract growers, and last campaign ran at 62 percent of capacity after rejecting 28 percent of lots at the gate on visual inspection. The growers will sign again only if the contract changes.

Over four quarters the participant, as head of agricultural sourcing, rewrites the price clause, contracted volume and input package; designs how quality is measured and paid and what happens to sub-specification lots; responds when rains push the farm-gate spot price 68 percent above the old contract and growers start selling to truckers; and decides whom to renew and under what structure for the next campaign.

The model is deterministic: side-selling follows the gap between spot and the effective contract price, scaled by grower trust; quality incentives work only through a credible measurement; plant margin is driven by utilisation over a fixed cost base.

The score combines the quality of each clause with utilisation, margin and next-season supply security, and is capped for opportunistic rejection at the gate or a campaign loss. Spanish (primary) and English.

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Estructura de precio
  • Volumen contratado
  • Paquete de insumos
  • Método de clasificación
  • Escala de pago por calidad
  • Lotes con menos de 18% de materia seca
  • Respuesta a la venta lateral
  • Compra de papa spot para la línea
  • Comunicación con los productores
  • Renovación de productores

What participants track

What participants follow on screen as the rounds go by:

  • T1 — El contrato (20 min)
  • T2 — La báscula y el laboratorio (20 min)
  • T3 — El mercado se dispara (20 min)
  • T4 — La renovación (20 min)

Ready to use La Agroindustria with your students?

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