Marketing & Sales · Marketing Fundamentals

Investigación de Mercados Cualitativa — Bebidas Naturales Colombia

Simulación de 4 rondas sobre investigación cualitativa (etnografía, focus groups, entrevistas) y la brecha dicción-acción en el lanzamiento de una energética natural dirigida a estudiantes universitarios en Colombia.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Enfoque principal
  • Ponderación (0-100)
  • Inversión en la ronda (COP M)

Subjects covered

Designed for courses in Marketing Fundamentals.

  • Brand Strategy & Management
  • Entrepreneurship & New Ventures
  • Internet of Things & Industry 4.0

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