Strategy & Management · General Management & Integration

Gestión Estratégica de Crisis Reputacional

Simulación de gestión de crisis reputacional en un banco colombiano tras una brecha de datos. Los participantes deciden estrategia de comunicación, respuesta regulatoria y plan de recuperación para restaurar la confianza de clientes, medios e inversionistas.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Tono de Comunicación
  • Velocidad de Respuesta
  • Stakeholder Prioritario
  • Inversión en Compensación y Remedio (COP millones)
  • Canal Principal

What participants track

What participants follow on screen as the rounds go by:

  • Histórico de Decisiones

Subjects covered

Designed for courses in General Management & Integration.

  • Corporate Strategy

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