Marketing & Sales · Brand & Product Management

Gestión de Marca: Café El Origen

Simulación para practicar decisiones de arquitectura de marca, extensión de línea y posicionamiento internacional de una empresa colombiana de café premium

4 rounds Executive English, Español
All simulations Get started
Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Arquitectura de Marca
  • Inversión en Marketing (COP M)
  • Tipo de Extensión
  • Inversión en Extensión (COP M)
  • Estrategia de Nombre Internacional
  • Presupuesto de Adaptación (COP M)
  • Asignación Mercado Doméstico (%)
  • Asignación Mercado Internacional (%)

Subjects covered

Designed for courses in Brand & Product Management.

  • Brand Strategy & Management

  • Decode the Brand

    A Level-4 brand-semiotics simulation set at Verveine & Co., a Paris-based herbal-infusion brand (EUR 96M revenue, 11% margin) that leads French…

    Executive · 4 rounds

  • La Cartera y el Mapa

    Simulation to teach product portfolio management and perceptual mapping through a Chilean personal care company facing cannibalization, innovation…

    Executive · 4 rounds

See all Marketing & Sales simulations →

Ready to use Gestión de Marca: Café El Origen with your students?

Contact us and we'll set you up with a free trial session.

Contact us