Industry Verticals · Education & Pedagogy

From Brief to Blueprint — Win the Anadolu Express RFP at Levent Learning Partners

A four-round, advanced executive-education and corporate-L&D simulation set inside Levent Learning Partners (LLP), the custom-programs arm of a top Istanbul executive-education unit (EUR 11M revenue, 20% operating margin, 14 designers, 55 faculty).

4 rounds Executive English, Español

Preview

About this simulation

A four-round, advanced executive-education and corporate-L&D simulation set inside Levent Learning Partners (LLP), the custom-programs arm of a top Istanbul executive-education unit (EUR 11M revenue, 20% operating margin, 14 designers, 55 faculty).

A fast-growing Turkish e-commerce and logistics group, Anadolu Express (EUR 2.3bn revenue, 11,000 staff), issues an RFP for a 'first-time manager' programme for 300 newly promoted team leads, with a fixed EUR 900,000 budget and a proposal due in nine working days.

The RFP states the problem as 'our new managers lack delegation and time-management skills' — but LLP's preliminary diagnostic data (engagement surveys, exit-interview themes, 360 snapshots, manager-span and turnover figures) say the real drivers are feedback avoidance, unclear role authority and a punitive error culture. Two of three rival bidders will simply build the literal brief.

Playing LLP's custom-programs team, you (1) run a structured training-needs analysis that separates the presenting symptom from the root competency gaps and choose a diagnosis stance — confirm, partially reframe, or fully reframe; (2) convert the prioritized gaps into a costed module-to-competency blueprint within the EUR 900,000 cap, choosing methods that fit each behaviour (practice and coaching for feedback, not lectures) and a depth-vs-coverage balance for 300 people; (3) price, position and win the RFP against the literal-build rivals, leading with the client's business outcome and navigating a sponsor-vs-COO split; and (4) defend the diagnosis once the programme is running, honour the COO's felt need without diluting fit, and commit a month-six needs-fit and NPS evidence plan built on behaviour, retention and promotion-readiness rather than a satisfaction smile-sheet.

The math rewards genuine, well-positioned needs-fit and punishes the five classic errors — building the literal brief, burying the reframe, wish-list scoping that breaches the budget and margin floor, lecturing about competencies that must be built through practice, and capitulating to politics by dropping the diagnosis.

Final KPIs track Needs-Fit %, Win Probability %, Account Health (month-six NPS / durable account) and Budget Committed against the EUR 900k cap and the 20% margin floor.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Reading the diagnostic pack, what is the root competency gap behind the brief?
  • What diagnosis stance do you take with the client?
  • How hard do you triangulate the multi-source data (surveys, 360s, exit interviews, turnover)? (%)
  • Scope under the €900k cap — how many of the prioritized gaps do you address now?
  • Which method do you map to the feedback and role-authority competencies?
  • Application-project & coaching depth for the 300 participants (drives needs-fit, costs budget) (€k)
  • Do you build a behaviour-change measurement plan into each module?
  • How do you position the reframed diagnosis in the proposal?
  • Proposal price to the client (€k) — fixed budget is €900k, margin floor needs ≥ €720k
  • How firmly do you evidence that the reframe raises — not lowers — win probability? (%)

What participants track

What participants follow on screen as the rounds go by:

  • Needs-Fit, Win Probability & Account Health

Subjects covered

Designed for courses in Education & Pedagogy.

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