Strategy & Management · Corporate Strategy

Franchise Expansion: Scaling a Food & Beverage Concept

Simulation where participants lead Brasa Dorada, a premium Peruvian chicken restaurant chain, through the franchise lifecycle: designing the franchise system, selecting franchisees, managing quality, navigating international expansion, and optimizing the franchise network across 6 strategic periods.

6 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

What participants track

What participants follow on screen as the rounds go by:

  • Franchise System Health Score

Subjects covered

Designed for courses in Corporate Strategy.

  • Scaling Startups & Growth Hacking

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