Price the Tier — Re-architect Brücke Mobility's Pricing After the Fairness Backlash
A four-round, advanced pricing and revenue-management simulation set inside Brücke Mobility GmbH, a Düsseldorf mobility-subscription company with…
About this simulation
Simulacion de estrategia de pricing para AeroHonduras, aerolinea regional hondurena. Los participantes analizan elasticidad de precio por ruta, disenan arquitectura de discriminacion de precios, responden a la entrada de una aerolinea low-cost (FlyBudget), y presentan una estrategia de revenue management al consejo directivo.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.