Industry Verticals · Media & Entertainment

Economía Naranja: Lumínica Studios

Simulación estratégica avanzada: gestiona Lumínica Studios, un estudio de animación y VFX colombiano, frente a la apreciación del peso, la disrupción de IA generativa, la fuga de talento y la decisión crítica de invertir en IP propia (Chicha Cósmica) en un entorno de economía naranja.

4 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Inversión en IP Chicha Cósmica (COP M)
  • Adopción de IA en pipeline (%)
  • Cobertura cambiaria USD (%)
  • Prima salarial sobre baseline (%)
  • Mix contractual estratégico

What participants track

What participants follow on screen as the rounds go by:

  • Q2 2026 — Diagnóstico creativo-financiero
  • Decisiones del equipo directivo

Subjects covered

Designed for courses in Media & Entertainment.

  • Scenario Planning & Strategic Foresight
  • Economics
  • Macroeconomics

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