The A/B Test Lab
Run a real A/B test on a landing-page redesign for a small e-commerce brand.
About this simulation
Junior data analyst at Brightline Supply Co. has 118 minutes to define a churn KPI, write defensible SQL, clean dirty data, and deliver a one-page board-ready story to the CEO. Practices operational KPI definition, SELECT and JOIN discipline, query-plan literacy, NULL handling as editorial decision, and the analyst recommendation as the actual deliverable.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.