DataSense — From Dashboards to Decisions
A 48-hour Marketing Operations scramble at Caribia Banca Digital.
About this simulation
Run a real A/B test on a landing-page redesign for a small e-commerce brand. Frame the hypothesis, size the sample, resist a peeking PM, read segments without over-claiming, and ship a defensible memo. Practices CRO statistics: MDE, power, peeking and alpha inflation, statistical vs. practical significance, segmentation, and multiple-comparisons correction.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.