Strategy & Management · Competitive Strategy

BlueShift: Blue Ocean Strategy at Cementos Pacifico

Strategic innovation simulation where participants, as VP of Strategy at a LATAM cement company, apply Blue Ocean Strategy (Five Forces, Four Actions, noncustomer targeting, business model design, and tipping point leadership) across 5 rounds to escape a red ocean commodity market.

5 rounds Executive
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Competitive Rivalry Intensity
  • Buyer Bargaining Power
  • Supplier Bargaining Power
  • Threat of Substitutes
  • Threat of New Entrants
  • Eliminate
  • Reduce
  • Raise
  • Create
  • Noncustomer Tier

What participants track

What participants follow on screen as the rounds go by:

  • Five Forces Diagnosis
  • Four Actions Framework
  • Noncustomer Targeting
  • Blue Ocean Business Model
  • Execution and Tipping Point Leadership

Subjects covered

Designed for courses in Competitive Strategy.

  • Business Strategy
  • Blue Ocean Strategy & Market Creation

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