Marketing & Sales · Pricing Strategy

El Precio Correcto — Pricing Basics Microsim

Simulación para enseñar la relación entre precio, demanda, ingreso y costo a través de decisiones de pricing para tres productos de una cafetería artesanal en Buenos Aires. Cubre precio piso, elasticidad, maximización de contribución y señalización de valor.

3 rounds Undergraduate English, Español

Preview

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

What participants track

What participants follow on screen as the rounds go by:

  • Zona de Precio Esperada
  • Tu Decisión de Precio

Subjects covered

Designed for courses in Pricing Strategy.

  • Pricing Strategy & Revenue Management

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