International Business · International Strategy

La Expansión

Simulation to practice international market entry strategy: evaluate market attractiveness, select entry modes, respond to competitive threats, and plan localization for a Honduran premium coffee brand expanding globally

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Priority Markets (select 2)
  • Market Research Budget (USD)
  • Entry Mode — Primary Market
  • Entry Mode — Secondary Market
  • Competitive Response
  • Marketing Budget (USD)
  • Localization Level
  • Retail Price per kg (USD)

Subjects covered

Designed for courses in International Strategy.

  • Competitive Dynamics & Industry Analysis
  • Private Equity & Venture Capital
  • Pricing Strategy & Revenue Management

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