Marketing & Sales · Pricing Strategy

La Temporada Baja

Revenue management simulation where learners optimize pricing, channel mix, and market segmentation for a luxury diving resort in Honduras facing new competition

4 rounds Executive English, Español
All simulations Get started
Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Peak Season Price ($/person/week)
  • Low Season Price ($/person/week)
  • Direct Booking %
  • OTA (Booking/Expedia) %
  • Tour Operators %
  • Local Agencies %
  • Digital Marketing Investment ($K/year)
  • Elite Diver Package ($/person/week)
  • Recreational Diver Package ($/person/week)
  • Quality and Experience Investment ($K)

Subjects covered

Designed for courses in Pricing Strategy.

  • Competitive Dynamics & Industry Analysis
  • Pricing Strategy & Revenue Management
  • Hospitality Management

See all Marketing & Sales simulations →

Ready to use La Temporada Baja with your students?

Contact us and we'll set you up with a free trial session.

Contact us