International Business · International Strategy

La Expansión Regional

Simulación de expansión simultánea a múltiples mercados con modelos de entrada diferentes y gestión de riesgo de socios en una cadena QSR centroamericana

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in International Strategy.

  • Risk Management
  • Pricing Strategy & Revenue Management
  • Brand Strategy & Management

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