Marketing & Sales · Pricing Strategy

La Estrategia de Precios

Simulation where learners practice dynamic pricing, tiered segmentation, and margin optimization for a mobile telecom operator competing in Central America

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Basic Tier Price ($/mo)
  • Standard Tier Price ($/mo)
  • Premium Tier Price ($/mo)
  • Marketing Budget ($K)

What participants track

What participants follow on screen as the rounds go by:

  • Pricing Decisions

Subjects covered

Designed for courses in Pricing Strategy.

  • Balanced Scorecard & Strategy Execution
  • Competitive Dynamics & Industry Analysis
  • Risk Management

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