EntrepreneurSim
Navigate the complex journey of launching a B2B startup, from market entry to investor pitch.
An immersive B2B startup experience
EntrepreneurSim immerses participants in the exciting and complex world of B2B entrepreneurship. Co-created with industry experts, it offers the unique opportunity to step into the shoes of a founder — navigating market selection, team building, product development, and real-world pitch scenarios. Ideal for aspiring entrepreneurs, business students, and corporate training programs.
Real-time and fast
An event-driven flow with no fixed turns. The instructor advances time; participants act when the moment is right, engaged from the very first minute.
Authentic startup mechanics
Equity dilution, runway, term sheets, credibility, product-market fit: the actual decisions a first-time founder faces, not generic business theory.
Decide under uncertainty
Limited cash, incomplete information and competing priorities force sharp trade-offs: hire or extend runway, build or sell, raise or stay in control.
Configurable depth
Instructors switch whole modules on or off to run anything from a three-hour product-market fit workshop to a six-week capstone.
You found the company
The simulation hands each participant a founding profile (a name, an age, a background) and a small amount of starting cash. From there the venture is theirs to build, validate and fund before the money runs out.
The mandate
Turn an idea into a fundable company: assemble a team, design and develop a product, win B2B clients and raise a round, all while watching the cash runway and your own equity stake.
There is no single right path. At the end each venture is judged on company valuation, revenues, product-market fit and team quality: the same signals real investors read.
Starting position (day 1)
| Founding profile | Assigned (name · age) |
| Starting cash | 50K–100K (configurable) |
| Equity owned | 100% |
| Shares outstanding | 100,000 |
| Team / product / clients | None yet |
| Horizon | 6 months |
Everyone starts from zero and 100% ownership. Every share given away, every hire and every day of runway is a deliberate choice.
The founding loop, start to finish
Every venture follows the same arc, but each participant runs it in their own order and rhythm. There are no fixed turns: actions happen in real time as the instructor advances the days.
Found the company
Receive your founding profile and starting cash, then formally incorporate the venture.
Build the team
Hire from a talent pool across five areas of expertise. Every hire adds skill and credibility, but burns cash.
Develop the product
Move through research, business plan, prototype and full development, tuning usability, design and technology.
Win B2B clients
Pick target segments, approach clients and move leads down the pipeline from first contact to closed deal.
Raise a round
Prepare the pitch, approach angels or VCs, negotiate money for equity and decide how much ownership to give up.
Iterate and grow
Manage the runway, refine the product on feedback, close more leads and set up the next funding round.
The evaluation
At the end, ventures are ranked on valuation, revenues, product-market fit and team quality, and then comes the debrief.
Formats flex: a single 60–90 minute session, a half-day workshop, or an asynchronous multi-week capstone.
What participants take away
EntrepreneurSim turns startup theory into felt experience: agile development, MVP, customer discovery, product-market fit and the B2B sales funnel, all lived under real resource constraints.
Team building
Assess talent profiles, balance expertise and manage the trade-off between cost and capability.
Product development
Navigate the development stages, make build decisions and manage an MVP timeline with agility.
Product-market fit
Identify the right segment, understand its needs and iterate the product until it truly fits.
B2B sales
Approach clients, qualify leads, work a sales pipeline and negotiate deals to close.
Cash and runway
Monitor the burn rate, calculate runway and allocate scarce resources under constant pressure.
Fundraising
Prepare a pitch, choose the right investor type and negotiate valuation and equity terms.
Strategic trade-offs
Balance quality against speed, hiring against runway and equity against control: choices with no free lunch.
Startup metrics
Read the numbers that matter: burn, runway, valuation, equity and product-market fit.
Frameworks under the hood: Lean Startup (Build–Measure–Learn), Design Thinking, Effectuation and the Business Model Canvas, plus the Kolb experiential cycle.
Learning objectives
- Understand the fundamentals of B2B entrepreneurship, from market selection to product creation and acceptance testing.
- Grasp the importance of agile development, MVP creation, market research, Product-Market Fit (PMF), and the role of diversity in early-stage companies.
- Sharpen the decision-making skills required for agile product development and mastering the B2B sales process.
- Engage in real-world scenarios that highlight the challenges and rewards of entrepreneurship, fostering critical thinking and adaptability.
How the simulation works
Players take on the role of a founder in the early stages of a B2B startup — deciding on market entry, forming a team, designing a product, and evaluating reception from potential clients and investors. The hands-on experience emphasizes the agility and discernment required in the startup ecosystem.
The 60–90 minute format keeps participants focused and engaged throughout. A user-centered interface ensures an intuitive experience for both facilitators and participants, while the real-time nature of the simulation creates a stimulating and memorable learning environment.
Incorporate and start
Receive a founding profile and seed cash, choose a legal structure and formally incorporate the company.
Profile · seed cashBuild the team
Hire across marketing, engineering, finance, HR and sales. Profiles vary in education, experience and relationship, and they drive credibility.
5 areas · credibilityDevelop the product
Run development projects through four stages, setting usability, design and technology. Each level costs money and time.
4 stages · 3 axesSell to clients
Target segments, approach clients and move each lead through the pipeline. Conversion depends on fit, credibility and relationship.
Pipeline · conversionRaise and dilute
Pitch business angels or VCs, negotiate cash for equity and accept term sheets. Every round dilutes your stake.
Angel · VC · term sheetInbox and events
Client replies, investor feedback, team updates and market news arrive in the inbox, and some of them hide the next critical decision.
Messages · decisionsDial the experience to the class
The team, product, marketing and finance modules each toggle independently: run a pure product-market fit lab, a hiring-focused session, or the full venture.
Three dials, one fit
Every product is defined by three attributes: usability, design and technology. Push them higher and the product costs more to build; the win is matching them to what your target segment actually wants.
Illustrative product profile · the closer it sits to the shape the segment prefers, the better the fit
Usability
How easy the product is to use: efficiency and fewer errors. Think Google Search.
Design
Aesthetic and experiential quality: form, balance, detail. Think Apple.
Technology
Technical sophistication and ongoing development: the engine under the hood.
Each segment weighs the three dials, plus price and your credibility, differently. Product-market fit is the distance between your product and that ideal.
Four development stages
Each stage takes time and money, and you can start selling as soon as you have something to show.
Research
Identify segment needs
Business plan
Value proposition and go-to-market
Prototype / MVP
Build and test early
Full development
Production-ready
Try it: find the product-market fit
Product-market fit simulator
This buyer wants the profile below. Tune the three dials of your product to match it, and watch the cost.
Illustrative model. In the simulation, fit also factors in the credibility of your team and your price against the sensitivity of the segment.
Three pools you have to win over
Nobody builds a company alone. The simulation gives every participant three living rosters: talent to hire, clients to sell to and investors to convince, each one full of distinct profiles.
Talent pool
Hire across five areas of expertise, and every profile is a real person.
- Marketing · Engineering · Finance · HR · Sales
- Education from none to PhD, with or without an MBA
- Experience from intern to director
- The strength of a prior relationship affects who says yes
- Sales profiles and diversity drive credibility
Clients (B2B)
Pursue leads across ten segments and many industries.
- Enterprise · mid-market · small business
- Each one prioritises usability, design, technology and price differently
- Pipeline: contacted → meeting → proposal → negotiation → closed
- Conversion depends on fit, credibility and relationship
- Closed deals book revenue and lift valuation
Investors
Raise money, but give up equity to get it.
- Business angels: smaller cheques, higher risk tolerance
- Venture capital: bigger cheques, stricter criteria
- Pitch → approach → negotiate cash for equity → accept
- Credibility and valuation drive the yes
- Every round dilutes your own stake
The three pools interact: a stronger team raises credibility, which closes clients, which raises valuation, which attracts investors. It is a flywheel that has to be spun.
How the simulation scores you
The model runs in real time as the instructor advances the days. Three transparent calculations tie every decision to the outcome, which makes the debrief explainable instead of magic.
Credibility
Whether you have a sales profile, times average experience, times product maturity. That is how seriously clients and investors take you.
credibility = sales profile × average experience × product maturity
Product-market fit
The distance between your product (usability, design, technology, credibility, price) and what the segment wants. Smaller distance, better fit.
fit ← distance (product, segment)
Valuation
Driven by how far each lead has advanced and the revenue behind it, scaled by your product price. Pipeline progress compounds.
valuation = Σ (lead revenue × lead stage) × price
No sales profile, no credibility
Because credibility multiplies by whether a sales hire exists at all, a team with nobody in sales scores near zero on B2B credibility. It is a deliberate lesson baked right into the maths.
One number to rank them: valuation
Each participant tracks their venture live; the instructor sees every team at once. At the end, ventures are ranked by company valuation, with revenues, fit and team quality alongside.
Illustrative end-game valuation ranking · everyone starts from the same seed and diverges on decisions
Your startup dashboard
Real-time cash, current day, valuation, equity owned, team roster, product portfolio, lead pipeline and unread messages.
Instructor view
Cash, valuation, equity and revenues for every team side by side, plus rosters, product status and lead conversion rates.
Startup KPIs
Burn rate, runway, valuation, equity dilution, product-market fit and team strength: the metrics a real venture lives by.
An optional post-game survey captures each participant reflection on their own decision-making, useful raw material for the debrief.
The instructor sets the rules
A simple control panel lets faculty shape the scenario, switch whole modules on or off, advance time and watch every venture in real time.
Toggle the modules
Turn team, product, marketing and finance on or off to focus the session, from a pure product-market fit lab to the full venture.
Set the pace
Choose the length in months, the days advanced per round, and switch on a countdown timer to crank up the pressure.
Tune the experience
Show or hide the live leaderboard, enable the intro tutorial, pick or randomise the starting profile and set a custom ending.
Run and monitor
Advance the clock for everyone, watch the KPIs of each venture in real time and launch a final reflection survey.
The same scenario flexes from a three-hour executive workshop to a six-week capstone, without touching a line of code.
Where the learning is made
The venture creates the experience; the debrief turns it into transferable insight. A four-step arc moves the room from what happened to what they would do differently next time.
What happened?
Observation. The facts: valuation, runway, deals closed, equity given up.
Why?
Analysis. Trace the results back to hiring, product and fundraising choices.
So what?
Interpretation. Connect the patterns to lean startup, product-market fit and effectuation.
Now what?
Application. Each participant names two or three takeaways and an action plan.
Questions that open up the room
Did you validate demand before building, or build first and hope?
What did your first hire say about your priorities, and was it the right call?
How much equity did you give away, and what did you get for it?
When you ran low on runway, did you cut, sell or raise, and why?
Common mistakes are teaching moments
Hiring too fast, burning runway
A big team early feels productive but drains cash, and the runway clock never stops.
Building before validating
Jumping to full development without research or an MVP means perfecting a product nobody asked for.
No sales profile, no B2B traction
Skip a sales hire and credibility collapses, so clients never move down the pipeline.
Over-diluting too early
Taking a big cheque at a low valuation hands away control for cash you may not need yet.
Who is EntrepreneurSim designed for?
Aspiring entrepreneurs
Experience firsthand what it takes to launch a B2B startup — from choosing a market to securing funding.
Business students
Bridge the gap between theory and practice with a hands-on simulation grounded in real startup dynamics.
Corporate training programs
Develop intrapreneurial talent and foster entrepreneurial thinking across your organization.
What makes EntrepreneurSim unique
First of its kind
The first simulation of its kind focused on the nuances of B2B entrepreneurship.
Industry co-developed
Content developed in collaboration with industry leaders, ensuring relevance and accuracy.
True-to-life dynamics
Dynamic gameplay reflecting real startup world challenges, emphasizing rapid decision-making and adaptability.
Deep debrief sessions
Detailed feedback and review sessions that crystallize learning, offering valuable insights for aspiring entrepreneurs.
EntrepreneurSim at a glance
The essentials, in one place, for proposals, briefings and quick reference.
Answers to the most frequently asked questions
EntrepreneurSim is a B2B entrepreneurship simulation in which each participant founds an early-stage startup: they build a team, develop a product, win B2B clients and raise money from investors over six simulated months.
The core experience runs in 60 to 90 minutes. The same scenario also stretches into a half-day workshop or an asynchronous capstone of several weeks, because the instructor controls how many days each round advances.
Both. Each participant can run their own venture, or several people can share one company and decide together. There is no limit on how many ventures run at the same time.
Instructors switch the team, product, marketing and finance modules on or off, set the number of simulated months and the days advanced per round, show or hide the live leaderboard and choose or randomise the starting profile, all from the instructor dashboard.
Ventures are ranked by company valuation, with revenues, product-market fit and team quality alongside. The instructor dashboard shows every venture side by side, which turns the debrief into a comparison of decisions rather than of luck.
Let us talk about your implementation
Write to us about how we can help you achieve your learning objectives.
General inquiries
info@eurekasimulations.comPhone
(+34) 877 245 676Technical support
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