Marketing Turístico
A 90-minute, 4-round intermediate Express simulation for Spanish vocational training (Formacion Profesional, grado superior), module 0173 Marketing…
About this simulation
A regional tourism board that also runs the official booking platform for 430 small operators pilots generative AI for listing descriptions in five languages. The pilot works: conversion up 14.2%, cost per listing from €310 to €14.
Then a model turns a structured field into the sentence level access, a couple drives 390 km to a farmhouse with four stone steps, and the text has already been ingested by three AI assistants.
Round 1 designs the pilot — content classes, primary and safety metrics, stopping rule, holdout; Round 2 scales it and funds governance from a €46,000 budget too small for the full menu; Round 3 meets the incident, or the near miss, that the Round 2 choices produced — guest, operator, audit scope, downstream copies, disclosure, keep or pause; Round 4 writes the standing policy and the model checks whether four people can staff it.
Teaches content classification by physical consequence, architectural versus procedural controls, experiment design with a stopping rule, liability allocation, and why content in an AI-mediated distribution environment cannot be fully retracted.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Pilot (18 min).
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.