El Marketing Digital Ágil
Simulation to design and execute a data-driven digital marketing campaign with rapid A/B testing, competitive response, and ROI accountability for a…
About this simulation
Run a $50/day Google-Ads-style search campaign for a small leather-goods e-commerce brand. Pick match types, bids, ad copy, landing pages, and negatives across four simulated weeks. Hit a CPA below the $16.50 contribution per order and earn the right to scale; bleed past $25 and the founders kill paid. Teaches the central PPC trade-off — bid vs.
Quality Score, broad vs. exact, and the underrated lever (negative keywords).
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.