Marketing de Contenidos — Seguros Vida Colombiana
Simulación de 4 rondas sobre estrategia de content marketing en una aseguradora colombiana tradicional con presupuesto pequeño (COP 80M) compitiendo…
Strategic simulation: a Series-B SaaS CGO chooses an APAC market entry (Singapore, Australia, or Tokyo), designs the wedge plan (GTM motion, partnerships, burn), and writes the lead-investor memo. Tests CAGE-framework discipline, wedge-as-curriculum reasoning, and warrant-vs-TAM judgement.
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
The decisions participants make during the simulation:
What participants follow on screen as the rounds go by:
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