Entrepreneurship & Innovation · New Venture Creation

Startup Colombia: Del Idea al Mercado

Simulación de 4 rondas sobre la crisis de financiamiento de una startup EdTech colombiana (ClaséYa). Los participantes eligen entre Y Combinator, contrato SENA, nuevo lead Seed+, acqui-hire de Platzi o bootstrap, mientras gestionan el conflicto cofundador, el churn creciente y un runway de 6 meses.

4 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Diagnóstico y Alineación.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Enfoque estratégico principal
  • Inversión en marketing (USD por período)
  • Porcentaje Ingeniería en B2C (resto B2B)
  • Acción de retención del CTO

What participants track

What participants follow on screen as the rounds go by:

  • Evolución Financiera

Subjects covered

Designed for courses in New Venture Creation.

  • Entrepreneurship & New Ventures

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