Gestión de Canales de Distribución
Simulación para negociar términos de canal, evaluar distribuidores vs. venta directa, y calcular rentabilidad por canal en una empresa de snacks…
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional, grado medio and grado superior), module 1710 Itinerario personal para la empleabilidad II, common to every cycle, and the cycles' proyecto intermodular.
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional, grado medio and grado superior), module 1710 Itinerario personal para la empleabilidad II, common to every cycle, and the cycles' proyecto intermodular.
Two fictional graduates of a Zaragoza vocational school, Lucia Arnal and Iker Lanuza, turn an idea from their own sector into Nodo Cierzo, an IT-support micro-company for small businesses, and live its first year, January to December 2027, with 9,000 euros of savings.
Round by round you choose the value proposition and the legal form (comunidad de bienes, sociedad limitada with 3,000 euros or with 1 euro of capital), the initial investment and how it is financed, the price and the fixed costs from April, and in September how to handle a dental clinic's patient records and a cash squeeze with a late-paying client and the quarterly VAT return; at each decision point the year is projected again with the decisions taken so far.
Each round is scored on profit, the lowest cash balance, the margin of safety over the monthly break-even, sales and confidence and compliance; trading without registering or invoicing, or handling health data without a GDPR Article 28 processor contract, caps the score. Spanish with English.
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
The decisions participants make during the simulation:
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