La Red de Agentes

A Mexican life insurer that sells through its own tied-agent force must build a network that does not empty itself every year.

Over four years - the recruitment plan, the commission, segmenting and retaining the network under a rival offer, and the network for 2031 - the participant, as head of the agent network, chooses how many recruits to hire, how to select them and how they start (commission only, a conditional financing allowance, or selling under a manager licence code before being licensed), the commission scheme (heaped, levelled or with clawback), the sales contest and training, how to segment the network, who receives website leads and how to answer a competitor poaching veterans, and finally coaching capacity, 2030 recruitment and the tool given to agents.

The model is deterministic: three tenure cohorts with their own attrition and productivity, coaching capacity that caps what recruits learn, and a value for every policy sold that depends on its 13-month persistency net of the commissions paid.

The score combines the quality of each decision with the value created in the year and the healthy productive capacity left for the next, and is capped for selling through unlicensed people or for losing more than the board tolerates. Spanish (primary) and English.

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.