La Educación Digital
Navigate an EdTech startup through regulatory approval, pricing strategy, data privacy compliance, and crisis remediation in the Colombian education…
About this simulation
A game-first entrepreneurship simulation for ages 12-13. Run a pop-up market stall across twenty market days: choose a product, tune it with add-ons, set a price, and pick which customer you're selling to. A crowd of six customer types wanders by, each with a visible want and a price limit — every day you watch who buys, who walks, and why.
The pedagogy is product-market fit made visible: delight a customer type and they come back and bring friends (your line grows); try to please everyone and you please no one. Emphasises customer discovery and iteration over money math.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 20 rounds. In each one they submit their decisions and the simulation calculates the results.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.