Growing on Purpose — Racine's Sustainable Growth Decision
A four-round, advanced entrepreneurship simulation set inside Racine SAS, a four-year-old mission-led French B2B SaaS venture in Nantes that helps…
About this simulation
A four-round, intermediate entrepreneurship simulation set inside Harrow & Vale Foods Ltd, an owner-managed premium chilled-food manufacturer in Banbury, Oxfordshire (£9.4M revenue, 11% EBITDA, 78 staff, one site at 82% capacity). Founder Priya Anand owns 100% and still personally signs off recipes, key customers and every spend over £2,000.
On 13 January 2026 national supermarket Northgate Grocers offers a 240-store own-label contract worth £6.2M a year — nearly doubling the business — but volumes triple in four months, payment terms are 75 days, the SLA is penalty-backed (£8,000 per major failure), and Priya has 90 days to decide against a cash buffer of just £0.45M while the ramp needs £1.4M.
Playing the owner-manager's leadership team, you (1) diagnose growth readiness — ranking the binding constraints of cash, capacity and the founder bottleneck and naming the survival risk each poses; (2) choose a growth path along the spectrum from full Northgate acceptance to phased entry to doubling down on the resilient online subscription; (3) break the founder bottleneck through deliberate delegation with decision rights, thresholds and a £65,000 operations director, deciding what Priya must still own; and (4) time and structure a financing move — bank growth loan at ~9%, a £1.5M-for-25% regional growth-fund equity round, or bootstrapping on supplier terms — weighing dilution, repayment risk, timing against valuation, and resilience.
The math is grounded in Hussels' research on entrepreneurial resilience and survival in owner-managed firms: it rewards funding the cash gap before the ramp, scaling decisions not just revenue, managing the 40% customer-concentration risk, delegating with governance not abdication, and timing the raise — and it punishes the five classic errors of funding-gap blindness, founder-bottleneck, trading resilience for revenue, delegation as abdication, and mis-timed financing.
Final KPIs track Revenue Growth, the Resilience & Survival Index, Founder Capacity freed, and a live Cash Runway that can run the profitable business insolvent.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.