La Plataforma
Platform economy simulation: manage a two-sided marketplace startup facing existential competition from a tech giant.
About this simulation
Lead NEXUS Servicios, a two-sided marketplace connecting service providers with clients across Latin America. Navigate 4 phases of platform growth: Launch & Seeding, Liquidity & Retention, Monetization, and Scale & Defense. Optimize marketing spend, supply/demand balance, pricing, quality investments, and geographic expansion.
Master the chicken-and-egg problem, network effects, multi-homing risk, and regulatory challenges. Your decisions shape platform health, revenue, and defensibility.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.