NEXUS: Marketplace Platform Economics

Lead NEXUS Servicios, a two-sided marketplace connecting service providers with clients across Latin America. Navigate 4 phases of platform growth: Launch & Seeding, Liquidity & Retention, Monetization, and Scale & Defense. Optimize marketing spend, supply/demand balance, pricing, quality investments, and geographic expansion. Master the chicken-and-egg problem, network effects, multi-homing risk, and regulatory challenges. Your decisions shape platform health, revenue, and defensibility.