Operations & Supply Chain · Supply Chain Management

MercadoOnline — Crisis de Última Milla

Simulación de crisis operacional en una plataforma de e-commerce marketplace en Colombia: la presión de costos de última milla, el conflicto con couriers y vendedores y la compresión del margen obligan a decisiones de internalización logística, renegociación y rediseño del modelo de fulfillment.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in Supply Chain Management.

  • Competitive Dynamics & Industry Analysis
  • Pricing Strategy & Revenue Management
  • Supply Chain Management & Logistics

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