Operations & Supply Chain · Supply Chain Management

El Pronóstico

Simulation exploring demand forecasting failures, the bullwhip effect, S&OP process design, and demand sensing technology in a Honduran wholesale food distribution company facing a viral demand crisis

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Forecasting Method
  • Anomaly Alert Threshold (σ)
  • S&OP Meeting Frequency
  • Smoothing Constant (α)
  • Target Service Level
  • Inventory Reduction Strategy
  • Supplier Coordination Model
  • POS Integration Budget ($)
  • Demand Sensing Software
  • Hire Demand Planner

Subjects covered

Designed for courses in Supply Chain Management.

  • Pricing Strategy & Revenue Management
  • Brand Strategy & Management
  • Supply Chain Management & Logistics

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