Technology & AI · Digital Business

Marketplace Platform Economics: Building a Two-Sided Market

Lead ConectaGig, a LATAM professional services marketplace, through six growth quarters. Balance supply acquisition, demand activation, monetization, geographic expansion, and trust infrastructure to achieve critical mass and network effects before capital runs out and a global competitor enters your market.

6 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Supply Acquisition Spend (USD thousands)
  • Quality Management Approach
  • Provider Commission Rate (%)
  • Demand Acquisition Spend (USD thousands)
  • Primary Acquisition Channel
  • Activation Program
  • Take Rate on Demand Side (%)
  • Revenue Diversification
  • Expansion Decision
  • Trust Investment Priority

What participants track

What participants follow on screen as the rounds go by:

  • Domain 1: Supply-Side Strategy
  • Domain 2: Demand-Side Strategy
  • Domain 3: Monetization
  • Domain 4: Geographic Expansion
  • Domain 5: Trust Infrastructure

Subjects covered

Designed for courses in Digital Business.

  • Platform Economics & Two-Sided Markets
  • Digital Business Models & Value Creation
  • Platform Strategy, Network Effects

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