Business

La Sala de la Persuasión

The key account manager of a fictional Spanish predictive-maintenance company has nine weeks to win a five-person buying committee at an industrial bakery with four plants: a subscription worth 0.60 million euros a year that only pays off if it is renewed.

4 rounds Executive

Preview

About this simulation

The key account manager of a fictional Spanish predictive-maintenance company has nine weeks to win a five-person buying committee at an industrial bakery with four plants: a subscription worth 0.60 million euros a year that only pays off if it is renewed. Stage 1: the head of maintenance, the operations director who owns the budget and what to say about the product limits.

Stage 2: the financial director, purchasing and the head of IT security. Stage 3: a competitor 20 percent cheaper - the price, the urgency and the proposal. Stage 4: a gesture before signing, the contract terms and what is promised.

Every decision offers a genuine influence lever (reciprocity, social proof, authority, scarcity, commitment and consistency, liking, unity) and a manufactured version that adds more support today.

The model is deterministic: fixed effects on committee support, trust and an ethical-drift index; support sets the probability of signing, while trust and drift set the probability of renewal, and both feed the expected value of the account over three years.

The score combines the quality of each decision with four outcomes and is capped when a decision breaks the law (a false rumour about the competitor, a gift to committee members before signing). Inspired by published research on influence and persuasion. Spanish (primary, peninsular register) and English.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: La primera reunión.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Con Fermín, jefe de mantenimiento
  • Con Maite, directora de operaciones
  • Los límites del producto
  • Con Íñigo, director financiero
  • Con Susana, responsable de compras
  • Con Ainhoa, sistemas y ciberseguridad
  • El precio frente a Predikta
  • La urgencia
  • La propuesta al comité
  • Un gesto antes de firmar

Ready to use La Sala de la Persuasión with your students?

Contact us and we'll set you up with a free trial session.

Contact us